Purim is definitely in the air. What I mean is Jerusalem is now full of even more crazies than usual. Little kids are already wearing face paint and getting dressed up in celebration of the holiday. People seem to be drinking more around me, and I’m going to say it’s because of a countdown to Purim. And those oh so delicious (OK they’re not the most tasty pastry but go with it), hamentashens are filled with all kinds of gooey goodness and being sold in every bakery or makulot in the area.
You may not know yet what costume you are going to wear, but I know you want to be a good person this Purim and I’m here to help you make sure you do just that. Eli, of Eli’s Shop in the Mahane Yehuda Shuk, has a very special Purim campaign for lone soldiers and you are about to become a part of it.
The only online shuk vendor is reaching out to the social media community to make sure lone soldiers have a super sweet Purim. The shop has teamed up with the Lone Solider Center in Memory Michael Levin to help provide Israel’s lone soldiers with Purim treats.
“We’re doing this because it’s a unique way to use social media to donate to charity. People all over the world can participate in this and give to lone soldiers in Israel this Purim just by clicking “like” with their mouse… (no credit card required!). We will donate the candies ourselves in the name of all our Facebook Fans in appreciation of their support” Eli tells us.
The Purim Mishloach Manot Project for Lone Soldiers is a great and easy way to give this Purim. Eli’s shop will match a candy to mishloach manot (Purim gift basket of goodies) for every like the page receives. So all you have to do is like the page (which is awesome, because it’s a shuk vendor online) and you have done your part to ensure that a lone solider—a person who has chosen to come to Israel and serve in the army on their own— will have plenty of sweets this Purim.
We at The Big Felafel will do our part to spread the word. This is an awesome cause and we hope these soldiers get baskets full of candies as a thank you for the incredible work they are doing to protect Israeli citizens.
The Center is dedicated in memory of Michael Levin. Levin was a lone solider who cut a trip short visiting his family in America in order to serve in the Second Lebanon War in 2006. He had to fight to be with his unit and unfortunately he died fighting in Lebanon. This center not only remembers Levin’s heroism, but honors and takes care of other lone soldiers like him.
It’s a mitzvah to give someone a mishloach manot. To give a lone soldier a candy in that mishloach from anywhere in the world is just awesome. This is the ultimate way to celebrate the most fun Jewish Holiday ever!